LOGO & TAGLINE If your name or logo doesn't say what you do, your tagline has to. Create a short, punchy, memorable line that, when paired with your logo, tells people who and/or what you are. WHY SHOULD WE CARE? Can you tell someone in 30 seconds what you do and why it matters? Example: Nasa–We put people on the moon. From the Janitor to the Astronauts, they all work together and share the same mission. MESSAGE AND BRANDING ARE CRUCIAL Everything that bears your logo needs t