LOGO & TAGLINE
If your name or logo doesn't say what you do, your tagline has to. Create a short, punchy, memorable line that, when paired with your logo, tells people who and/or what you are.
WHY SHOULD WE CARE?
Can you tell someone in 30 seconds what you do and why it matters? Example: Nasa–We put people on the moon. From the Janitor to the Astronauts, they all work together and share the same mission.
MESSAGE AND BRANDING ARE CRUCIAL
Everything that bears your logo needs to match everything else that bears your logo. It's all part of the same family, and it needs to feel like it. Create a guide that outlines fonts, colors and styling so your marketing looks cohesive.
MAKE YOUR GOAL CLEAR
Make sure your customers know what the next steps are. Put a call to action above the fold on websites, or close to the top of your marketing emails. Make it easy.
YOUR SPACE IS AN EXTENSION OF YOUR BRAND
Is your office space welcoming to customers? Does it show off your brand? Does it even feel like your brand? Your internal culture has to be parallel with your external brand. Otherwise, clients, customers and even employees will get confused.
BUILD YOUR CUSTOMERS' TRUST
Do your customers know your mission, your vision, your values? Heck, do your employees? Creating an engaging interior space that fits your brand, refocuses your staff and engages the people who pay you is a very valuable investment.