Keeping your website up to date is just as important as getting your oil changed. You invested a lot of money in your website, so let's keep it running smoothly.
Here are a few recommendations to keep your site fast, secure, and bug-free.
Update to the latest version of WordPress.
Security is the most important reason to keep up to date. Keep your site secure and functioning correctly.
Software updates may have better features.
Fix bugs that can slow down and damage your website.
Speed. Keep your site fast and ranking high with Google.
Update all plugins.
Prevents hackers from damaging your site
Check to see if your contact forms are receiving messages.
Make sure your sales leads are getting through.
Contact form plugins may get outdated and messages could get missed.
Mail software may need to get updated to the latest versions to make sure messages keep going through.
Make sure your site looks good on mobile.
This one is pretty important if you want to score high with google rankings. If you aren't mobile-friendly, you aren't going to show up on the first page of a search.
Update blog content once a month.
Adding new blog content every month gives you more credibility and more searchable content. It also keeps your customers up to date on what's happening with your company.
It adds value to your company and your google ranking. Win for SEO all around.
Spam filters and ReCaptcha are installed correctly.
Spam is inevitable, but it can be slowed down. Adding a filter and a ReCaptcha APi key will keep real potential clients on your site and the spambots off.
Capture leads through email signups.
Do you have a way a customer can sign up for an email news list or upcoming sales?
Offer a downloadable pdf of your latest sales brochure when they enter their email address.
Offer a discount with their first purchase.