Website Launch Checklist–What to Include for a Successful Launch

Launching a new website is exciting — but it can also feel overwhelming. After all, your website is often the first impression your customers get of your brand. A successful launch requires more than just great design; it’s about creating a site that’s functional, user-friendly, and ready to perform from day one.

At Schnell Designs, we’ve helped companies of all sizes launch websites that not only look good but also deliver results. To help you prepare, here’s a comprehensive website launch checklist to guide you through the process.

Website Launch Checklist

1. Make Sure Your Branding is Consistent

Your website should feel like a natural extension of your brand. Double-check that your logo, colors, fonts, and tone of voice are consistent with your other marketing materials.

2. Optimize for Mobile

More than half of all web traffic comes from mobile devices. Ensure your website is responsive, loads quickly on phones and tablets, and offers a seamless user experience no matter the screen size.

3. Check Your Navigation

Your visitors should be able to find what they need in just a few clicks. Test your navigation menu, dropdowns, and links to ensure everything is intuitive and easy to use.

4. Proofread Your Content

Typos and errors can hurt your credibility. Review all copy — headlines, body text, calls to action, and even meta descriptions — to ensure it’s accurate, clear, and free of mistakes.

5. Test All Forms and Buttons

Whether it’s a contact form, a sign-up form, or a “Buy Now” button, test every single interactive element to confirm they work properly and send responses where they’re supposed to.

6. Set Up Analytics

Don’t launch blind. Connect your site to tools like Google Analytics and Google Search Console so you can track traffic, monitor performance, and measure success.

7. Prioritize SEO Basics

Before launch, make sure your site includes:

• Page titles and meta descriptions

• Header tags (H1, H2, etc.)

• Alt text for images

• Internal links between pages

• A sitemap submitted to search engines

8. Check Speed and Performance

A slow site is a lost opportunity. Use tools like PageSpeed Insights to test load times and optimize images, code, and hosting for faster performance.

9. Add Security Measures

Install an SSL certificate so your site shows up as “secure” (HTTPS). Not only does this protect your visitors, but it also helps your search ranking.

10. Do a Soft Launch

Before announcing your new site to the world, share it with a small internal team or trusted group for final testing. Fresh eyes often catch details you might have missed.

Ready to Launch?

Launching your website is just the beginning. With the right checklist in place, you can ensure your site looks great, works flawlessly, and is set up for long-term success.

At Schnell Designs, we specialize in creating websites that go beyond design — we build digital experiences that tell your story, connect with your audience, and deliver results.

Thinking about your next website launch? Let’s talk about how we can make it a success.